Dockers iPod Shuffle

OBJECTIVE:

Increase sales of Dockers pants and shorts at Macy’s.

DRILL-DOWN:

Macy’s customers were offered a free iPod shuffle with qualifying $150.00 purchase of Dockers pants and/or shorts.

RESULTS:

Consumer response to the popular iPod shuffle was extremely positive. Qualifying $150.00 Dockers transactions increased by over 90% during the promotion period, and overall Dockers sales at Macy’s stores were up 17%.

STILL WONDERING IF WE CAN HELP?

Be sure to contact the PromoGroup here, or give us a call at 312-467-1300!