Dockers iPod Shuffle
Increase sales of Dockers pants and shorts at Macy’s.
Macy’s customers were offered a free iPod shuffle with qualifying $150.00 purchase of Dockers pants and/or shorts.
Consumer response to the popular iPod shuffle was extremely positive. Qualifying $150.00 Dockers transactions increased by over 90% during the promotion period, and overall Dockers sales at Macy’s stores were up 17%.