Dockers XM Radio
Increase sales of Dockers apparel for men at JCPenney.
Consumers were offered three months of free XM Satellite Radio Service and a Delphi XM Roady2 Satellite Radio Receiver with qualifying $100 Dockers purchase.
Qualifying $100.00 transactions of Dockers apparel were up 63% during the 7-day promotion period. Dockers rated the XM Satellite Radio gift-with-purchase promotion as one of the most successful programs in brand history.