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PromoGroup is an experiential marketing agency and a one-stop-shop for all your experiential marketing and promotional event needs! We can help you with concept development, logistics and sourcing, and staffing. We have experience with a variety of experiential events including street teams, guerilla marketing, PR stunts, retail promotions, mobile tours, and product sampling. Nothing is out of our scope! We will help you show people how your product or service can fit into their lives!
Experiential marketing forces people to interact with your product or service on a personal level, giving it meaning while creating a memorable experience. Today, advertisements exist everywhere you look, making it harder for your brand to stand out in a notable way. Experiential marketing promotions not only create an opportunity for people to experience your product or service firsthand, but also gives it a face and personality, allowing your brand to come alive.
What Is Experiential Marketing?
Experiential marketing is also called “Engagement Marketing”, “Event Marketing”, “Live Marketing”, “’Special Events” or “Participation Marketing” and is characterized by a directly inviting consumers to participate and engage with a brand experience or evolution of a brand. It differs greatly from viewing the consumer as a passive receiver of the ads and messages and instead develops a way for consumers to be actively involved in helping create marking programs and through this develop a deeper relationship with the brand. This leads to greater loyalty and more word of mouth advertising.
Why Experiential Marketing?
Simply stated, experiential marketing creates memorable and involved experiences with your product, brand, or services. This is done through connecting, interacting, and ultimately leads to greater retention.
Customers connect with your brand or product first hand and experience it emotionally and physically. They see, they smell, they hear, they touch it!
By touching, seeing, and using all of the 5 senses consumers physically interact with your product and brand to create long-term positive memories.
Because they experienced the product first hand they were focused on your brand and develop a longer term memory of a positive experience.
Valuable emotional bonds are created through the memorable experiences that experiential marketing is designed to deliver. The emotions consumers have significantly affect the way people act, think, and buy. Experiential marketing seeks to create positive memories that lead to positive emotions about your brand and lead to better brand awareness and brand loyalty.
Radio, internet, and TV commercials do not have a tactile experience, consumers can not smell through these media outlets. While internet marketing isn’t optional using experiential marketing to increase brand awareness and create positive memorable experiences will give you an opportunity for consumers to touch, hear, taste, or see your brand in person. Traditional marketing is largely easy for consumers to zone out and ignore. Experiential puts the smell, taste, sounds, or excitement directly in the path of consumers for them to get involved with and enjoy. When you combined these in person experiences with fun and friendly marketing you create lasting memories which influence future purchasing decisions.
Premier Experiential Marketing Firm!
PromoGroup is the premiere experiential marketing firm and has developed and executed memorably compelling campaigns for well known clients such as Crown Royal and ESPN to Hershey’s and PayPal. PromoGroup understands that the key to successful experiential marketing campaigns start with a deep understanding of each client’s brand and their ideal customer. Your brand is strong and has a set of core beliefs and values which make you accessible and unique. PromoGroup researches and identifies these core values and develops creative ways to express them in experiential marketing events. These events are designed to reach your target consumers on a personal and impactful level.
How We Can Help
- Experiential Marketing
- Production Design
- Festival Properties
- Special Events
- Retail Programs
- Sponsorship Activation
- Grassroots Programs
- Guerilla Marketing
- Effluent Marketing
- Talent Procurement
- Social Media Integrations
- Brand Experiences
- Buzz Marketing
- PR Stunts
- Product Sampling
What Can Experiential Marketing Be Used For?
A survey in 2009 showed that the vast majority of marketers believed that “experiential marketing builds customer relationships for the long term”. It is also agreed upon that it helps generate sales in the short term, elevates the awareness of your product, increases the amount of word of mouth, and can help to align internal audiences and business goals. You can use experiential marketing to successfully:
- Create memories
- Stimulate positive word of mouth
- Change the mind of dissatisfied customers
- Create product desire
- Verify the target audience
- Increase return on marketing investment
- Build relationships
- Raise awareness
- Increase loyalty
- Establish relevance
- Encourage interaction and product trial
Measurement Of Success
No promotional activity should be put into place without some evaluation and reporting of success. Experiential marketing results can be measured in many ways which depend on the objectives of the activity.
Every promotion or advertising campaign should be evaluated as it is underway, and once it is completed. When experiential marketing is done it is measured in various ways which depend on the type of activity and objectives.
- Number of relevant consumers
- Number of resulting sales or purchase intent
- Quality of impressions
- Number of A grade impressions
- Quality of data captured
- Number of leads opting in to follow up
- Increase in trust and confidence in a brand
- Integration into current marketing programs
Experiential Marketing by PromoGroup
Experiential marketing is viewed now as an integral element in marketing strategies: Today’s marketers understand that it is necessary to offer relevant, consistent, and seamless experiences across all marketing channels to create a unified vision and experience with your company.
Often, an experiential marketing campaign is the first interaction a consumer has with a brand, and as such, it is vital experiential marketing is part of the marketing strategy from the onset. Read about some of the best experiential marketing case studies.
There are many times when the first experience a consumer has with your brand will be an experiential marketing campaign. As this is your chance to make that all important first impression having a quality, compelling, and memorable experiential marketing experience is key. Give PromoGroup a call today at (312)-467-1300 to start your experiential marketing campaign.