Full-Service Promotional Marketing Agency
Looking for new techniques to get their attention? We create brand experiences that engage consumers in memorable ways!
Influence Customer Behavior With Experiential Marketing!
PromoGroup is an experiential marketing agency and a one-stop-shop for all your experiential marketing and promotional event needs! We can help you with concept development, logistics and sourcing, and staffing. We have experience with a variety of experiential events including street teams, guerilla marketing, PR stunts, retail promotions, mobile tours, and product sampling. Nothing is out of our scope! We will help you show people how your product or service can fit into their lives!
Experiential marketing forces people to interact with your product or service on a personal level, giving it meaning while creating a memorable experience. Today, advertisements exist everywhere you look, making it harder for your brand to stand out in a notable way. Experiential marketing promotions not only create an opportunity for people to experience your product or service firsthand, but also gives it a face and personality, allowing your brand to come alive.
What Is Experiential Marketing?
Experiential marketing is also called “Engagement Marketing”, “Event Marketing”, “Live Marketing”, “’Special Events” or “Participation Marketing” and is characterized by a directly inviting consumers to participate and engage with a brand experience or evolution of a brand. It differs greatly from viewing the consumer as a passive receiver of the ads and messages and instead develops a way for consumers to be actively involved in helping create marking programs and through this develop a deeper relationship with the brand. This leads to greater loyalty and more word of mouth advertising. Read more about what is experiential marketing?
Why Experiential Marketing?
Simply stated, experiential marketing creates memorable and involved experiences with your product, brand, or services. This is done through connecting, interacting, and ultimately leads to greater retention.
Customers connect with your brand or product first hand and experience it emotionally and physically. They see, they smell, they hear, they touch it!
Interaction With Customers
By touching, seeing, and using all of the 5 senses consumers physically interact with your product and brand to create long-term positive memories.
Because they experienced the product first hand they were focused on your brand and develop a longer term memory of a positive experience.
Valuable emotional bonds are created through the memorable experiences that experiential marketing is designed to deliver. The emotions consumers have significantly affect the way people act, think, and buy. Experiential marketing seeks to create positive memories that lead to positive emotions about your brand and lead to better brand awareness and brand loyalty.
The Problem With Traditional Marketing
Radio, internet, and TV commercials do not have a tactile experience, consumers can not smell through these media outlets. While internet marketing isn’t optional using experiential marketing to increase brand awareness and create positive memorable experiences will give you an opportunity for consumers to touch, hear, taste, or see your brand in person. Traditional marketing is largely easy for consumers to zone out and ignore. Experiential puts the smell, taste, sounds, or excitement directly in the path of consumers for them to get involved with and enjoy. When you combined these in person experiences with fun and friendly marketing you create lasting memories which influence future purchasing decisions.
Premier Experiential Marketing Agency!
PromoGroup is the premiere experiential marketing agency and has developed and executed memorably compelling campaigns for well known clients such as Crown Royal and ESPN to Hershey’s and PayPal. PromoGroup understands that the key to successful experiential marketing campaigns start with a deep understanding of each client’s brand and their ideal customer. Your brand is strong and has a set of core beliefs and values which make you accessible and unique. PromoGroup researches and identifies these core values and develops creative ways to express them in experiential marketing events. These events are designed to reach your target consumers on a personal and impactful level.
Experiential Marketing Services
- Experiential Marketing
- Production Design
- Festival Properties
- Special Events
- Retail Programs
- Sponsorship Activation
- Grassroots Programs
- Effluent Marketing
- Talent Procurement
- Social Media Integrations
- Brand Experiences
- Buzz Marketing
- PR Stunts
- Brand Activation
- Public Relations
- Product Sampling
- Influencer Marketing
- Event Production
- Guerilla Marketing
- Product Sampling
What Can Experiential Marketing Be Used For?
A survey in 2009 showed that the vast majority of marketers believed that “experiential marketing builds customer relationships for the long term”. It is also agreed upon that it helps generate sales in the short term, elevates the awareness of your product, increases the amount of word of mouth, and can help to align internal audiences and business goals. You can use experiential marketing to successfully:
- Create memories
- Stimulate positive word of mouth
- Change the mind of dissatisfied customers
- Create product desire
- Verify the target audience
- Increase return on marketing investment
- Build relationships
- Raise awareness
- Increase loyalty
- Establish relevance
- Encourage interaction and product trial
Measurement Of Success
No promotional activity should be put into place without some evaluation and reporting of success. Experiential marketing results can be measured in many ways which depend on the objectives of the activity.
Every promotion or advertising campaign should be evaluated as it is underway, and once it is completed. When experiential marketing is done it is measured in various ways which depend on the type of activity and objectives.
- Number of relevant consumers
- Number of resulting sales or purchase intent
- Quality of impressions
- Number of A grade impressions
- Quality of data captured
- Number of leads opting in to follow up
- Increase in trust and confidence in a brand
- Integration into current marketing programs
Experiential Marketing by PromoGroup
Experiential marketing is viewed now as an integral element in marketing strategies: Today’s marketers understand that it is necessary to offer relevant, consistent, and seamless experiences across all marketing channels to create a unified vision and experience with your company.
Often, an experiential marketing campaign is the first interaction a consumer has with a brand, and as such, it is vital experiential marketing is part of the marketing strategy from the onset. Read about some of the best experiential marketing case studies.
There are many times when the first experience a consumer has with your brand will be an experiential marketing campaign. As this is your chance to make that all important first impression having a quality, compelling, and memorable experiential marketing experience is key. Give PromoGroup a call today at (312)-467-1300 to start your experiential marketing campaign.
Improved Experience Trends
As spending habits shift from allocating income from things to attending events consumers are expecting more. In fact 75% of millennials, who are now a third of the population, are choosing to spend their money on events instead of ownership. Consider the follow trends for live events.
Mixed Activity Event Experiences
While simply attending a marathon can be a fulfilling experience today’s event attendees look for events with more than one activity. They are seeking all day or event all weekend events which offer than just one activity. This allows them to mix up their day and express who they are in different ways at one event.
Events that offer various activities will be able to cater to a greater breadth of consumers and their interests. For example if the whole family attends the event one might absolutely love to run while other family members prefer science, causes, or even a beer garden.
The ever evolving world of Burning Man is a prime example of how events are evolving and have a variety of activities. At the event there is live music, art exhibits, and event people actively creating art. With the majority of attendees being encouraged to produce their own expression there is no shortage of opportunities for the individual to experience and actively create.
The Personalized Event Approach
There are loads of live events people can attend, but not a lot that are reactive and tailored to people attending the event. With roughly 75% off live event attendees stating that they go to events as part of expressing who they are, it is critical to try to find ways to personalize their experience. This will help your event be a conduit for self expression, be more attractive to consumers, and be a much more memorable experience.
To maximize your chances of creating personalized experience you’ve got to know who is coming to your events. Why do they choose certain types of events? What is the entry fee they are willing to pay? Are they willing to spend more for backstage or VIP access? This will help you learn what makes the difference to your demographic between events that are must attend and might forget.
The best method to getting to know the consumers interested in events is to pay attention to social media streams and even monitor them on the day of the event. By doing so you can gain valuable information about what they value, and even their live impressions of the activities at your event.
Experiential Marketing At Events
Live events are today's front line for marketing, building brand awareness, and even getting customer input on your products or services. PromoGroup is your experiential marketing agency expert with capabilities to serve you at any live event, nationwide. Our team will help research the consumers that your brand appeals to, identify which events they are most likely to attend, and help create a compelling and attractive live experience that is memorable and effective. To find out how we can help please call us at 312-467-1300.