JCPenny Father’s Day Putter

OBJECTIVE:

Drive consumer traffic to JCPenney stores to increase Dockers sales.

DRILL-DOWN:

JCPenney customers were offered a free golf putter with Dockers purchase during the Father’s Day timeframe. A sweepstakes offering consumers the chance to win a golf vacation to Pebble Beach, California supplemented the promotion.

RESULTS:

JCPenney experienced a high volume of store traffic during the promotion period. Over 12,000 customers submitted requests for the free putter.

STILL WONDERING IF WE CAN HELP?

Be sure to contact the PromoGroup here, or give us a call at 312-467-1300!