JVC Free Ride

OBJECTIVE:

Increase sales of JVC Mobile CD Receivers.

DRILL-DOWN:

JVC offered consumers $30.00 in free gas with purchase of a JVC Mobile CD Receiver. Gas cards were valid at major gas company brands based on the geographic location of each consumer.

RESULTS:

An 8% sales increase was realized during the promotion period with consumers genuinely excited about the value and utility of the free gas card.

STILL WONDERING IF WE CAN HELP?

Be sure to contact the PromoGroup here, or give us a call at 312-467-1300!