Increase seasonal lifts in sales of Levi’s and Dockers apparel at various retailers.
Consumers were offered 100 free eMusic downloads with their Levi’s and/or Dockers purchase at various retailers nationwide, including Sears, Goody’s, and Fred Meyer. Consumer’s utilized promotion-specific websites to gain access to thousands of music downloads.
Over 100,000 consumers took advantage of the free music download offer. The strong connection between the Levi’s and Dockers brands and music download
technology allowed for several successful promotions.