Drive traffic to Pep Boys retail locations.
“Pennsylvania 500 Watch, Match, and Win” game cards were distributed to consumers visiting Pep Boys locations. If the image on a consumer’s game card matched the image that appeared during the Pennsylvania 500 broadcast on TNT, consumers could win a trip to NASCAR Winston Cup Races, racing lessons at the Richard Petty Driving Experience, a Pennsylvania 500 gift pack, or other great prizes.
Over 4,000,000 game cards were distributed to Pep Boys customers. An estimated 12 million viewers were exposed to the Pep Boys brand name when they watched the Pennsylvania 500.