Pizza Ovens

OBJECTIVE:

Develop and execute the launch of Presto Pizza Ovens at Best Buy.

DRILL-DOWN:

PromoGroup created a tie between Best Buy and Kraft Foods’ DiGiorno Pizza by offering three coupons for free DiGiorno pizzas with each purchase of a Presto Pizza Oven.

RESULTS:

Several thousand Presto Pizza Ovens were sold during the promotion, carrying DiGiorno Pizza coupons to frequent buyers of home-baked pizza. Coupon redemptions created many new loyal customers for DiGiorno pizza.

STILL WONDERING IF WE CAN HELP?

Be sure to contact the PromoGroup here, or give us a call at 312-467-1300!