Samsung Rewards

OBJECTIVE:

Build awareness of T-Mobile in all sales channels: Indirect Retail, Direct Corporate, and Telesales. In addition, increase sales of all Samsung handsets.

DRILL-DOWN:

PromoGroup developed an ongoing loyalty program in which T-Mobile sales associates and managers earned points redeemable for great prizes with every sale of a Samsung handset or completion of a training project. The program was available online or via Interactive Voice Response system.

RESULTS:

T-Mobile experienced increased sales and awareness within all sales channels. Brand loyalty for T-Mobile was created among sales associates and managers. Samsung experienced tremendous growth in handset sales.

STILL WONDERING IF WE CAN HELP?

Be sure to contact the PromoGroup here, or give us a call at 312-467-1300!