Shoot Like A Pro

OBJECTIVE:

Generate excitement for Lexar’s Professional Series product line.

DRILL-DOWN:

The “Shoot Like a Pro” Sweepstakes offered consumers visiting photo specialty stores the chance to win a trip for two to Mount Rainier to attend a photo shoot with world-renowned photographer, Art Wolfe, plus a complete Lexar Professional Series Product Kid. Sales associates were also eligible to win complete Lexar Professional Series Product Kits in a corresponding sales incentive.

RESULTS:

Product knowledge and excitement for the high-end Lexar Professional Series product line was significantly heightened in both consumer and sales associate channels during the sweepstakes.

STILL WONDERING IF WE CAN HELP?

Be sure to contact the PromoGroup here, or give us a call at 312-467-1300!