Spin City

OBJECTIVE:

Promote awareness of the syndicated show, Spin City.

DRILL-DOWN:

Scratch-off “Watch & Win” game cards were distributed to consumers visiting Musicland stores. If the number on their scratch-off card matched the number displayed during Spin City, consumers could win a car, trips to Hollywood, or Musicland gifts.

RESULTS:

Spin City was exposed to 23 million Musicland customers, resulting in a 2.4 show rating.

STILL WONDERING IF WE CAN HELP?

Be sure to contact the PromoGroup here, or give us a call at 312-467-1300!